Santiago de Cuba 500 not only wraps up five centuries of a city of immense historical and artistic heritage, but also becomes a reason to feel its scents and textures. As the eastern city bathed by the Caribbean Sea celebrates its 500th anniversary on July 25, 2015 and then hosts the 35th edition of the Fire Festival, Santiago de Cuba will also be the venue of choice for Third International Technical & Scientist Symposium on Rum.
The Birthplace of Light Rum
At the threshold of its nearly 500 years of existence, the city of Santiago de Cuba continues to find reasons for celebration. One of them is that fact that little more than a century and a half ago, on this land blessed with great weather and the inherited tradition of men who are recognized as masters in the rum-distilling trade, the symbol of a genuine all-Cuban product was born: the light rum.
It was back in 1862 that a generation of master rum makers led by Don Facundo Bacardi, cooked up the idea of creating an authentically Cuban drink that has since then –and for forever more- conquered millions of patrons who love the delights of this liqueur.
Thus, Santiago de Cuba became the illustrious birthplace not only of very famous rum brands, but also the everlasting backdrop for the continuation of centuries-old traditions in the manufacture of rum.
Don Pancho Aging Warehouse: In this small town where small joints panned out to be renowned factories, one of them was the distiller of Bacardi and Matusalén, which now harbors the premises of the so-called Cathedral of Cuban Light Rum.
From the legendary eastern region, this beverage spread all across Cuba, spawning brands that quickly captured acclaim in and out of the island nation, such as Havana Club, Santiago de Cuba, Cubay, Legendario, Arecha, Varadero and Caney.
For rum lovers and visitors eager to unravel a major part of Cuba’s cultural roots, it is equally inevitable to miss out on sites of historical interest, including visits to two exceptional sightseeing spots that collect the passing of Cuban light rum from its origins to date: Santiago de Cuba rum and rum museum, both belonging to the Cuba Ron SA Corp., a production company of only five rum brands bearing the Cuba PDO CUBA: Havana Club, Santiago Cuba, Cubay, Varadero and Caney.
Standing on its own ground by virtue of its own right, this land will be hosting the Third International Scientific & Technical Symposium, an event that will bring together keynote speakers, lecturers and experts willing to share their views on Cuban rum.
This is no doubt a unique opportunity not only to further enrich the cultural heritage that distinguishes us as an exceptional blend, but also to lay the technical foundations that raise the production of quality rums and allow for greater market shares of spirits, where whiskey and vodka lead consumer preference.
The Master Rum Makers Movement and Cuba Ron SA, hosted a meeting that became the living memory of this cultural heritage, and the meeting point and departure in a way where the traditional, the exotic and the innovative melt into one another.
Santiago de Cuba 500 Gift Box
In its scent it explains why singers called it "land of honey and saturated aromas." The taste is a magical journey through the varied and soft fruit flavors and spices that grow on this earth. The infinite permanence of its aroma and flavor, are permanent image of the happiness of its inhabitants, who according to many they speak singing. In throat it will inevitably remember the strength of the East in the defense of their history and culture.
The Santiago de Cuba 500 Rum is a one hundred percent privileged encounter with the character of Santiago.