Krug Grande Cuvée mainly produces, supplemented by a non-vintage rose, a vintage blanc, and a vintage blanc de blancs from the Clos du Mesnil in the Cotes de Blancs and older volumes released as Krug Collection series. The house is used as a competitive advantage in the fact that it is not a non-vintage, instead of a multi-vintage.Hoewel technically means the same, Krug's non-vintage Grande Cuvée is a blend of only good or billable wines. The house also emphasizes the fact that the full primary fermentation occurs in small oak barrels, a practice no longer commonplace in Champagne.
Krug is sometimes regarded as a producer of the prestige cuvées, which is one of the fundamental principles of the marketing strategy of the company. They justify this by pointing to the large number of highly rated crus and the choices of vineyards, and read the extensive aging regime of their standard wine, the Grande Cuvée as similar, if not more so than most other house of the Prestige cuvées. Certainly the price of Krug wines is much higher than other Champagne, with even the Grande Cuvée be priced higher than other zeerprestigieuze and highly regarded Prestige cuvées like Taittinger's Comte de Champagne, Moët the Dom Perignon, Veuve's La Grande Dame, Bollinger's RD, etc.