In view of the fact that we want to continue to offer a high quality service at affordable prices and protect everyone, it is necessary, even compulsory to respect these 6 commandments to combat spamming issues:
1 - I may not access or use third party mailing lists
Email cannot be sent to lists that have been acquired (bought or loaned) from a third party, no matter what the claim regarding quality or permission. Email cannot be sent to lists that have been manually or automatically scraped or copied from the web or any other support (online or offline). Just because people publish their email address does not mean they want to be contacted .
2- Unless my messages are transactional, I may only send emails to people that have explicitly granted their permission to receive this kind of message
Email can only be sent to people who willingly subscribe to the website newsletter or an opt-in checkbox on an online or offline form. This checkbox must not be checked by default, it must indicate what the topic of the subscription is. The message sent must be relevant to what the subscriber signed up for. Email can only be sent to people who give explicit, provable permission to be contacted in relation to this topic.
3 - I will ensure that emails don't generate an unacceptable level of Spam complaints
The subject line must not be deceptive, and thus mislead the recipient about the purpose and content of the message. Promotional terms and accented sentences must be avoided, the content of the message must correspond to what the recipient expects. It is not possible to send emails related or using the lexical field of the following activities : gambling, betting, lead sales, adult content, pharmaceutical, work-at-home offers promoting "get rich quick", "build your wealth" and "financial independence" and any illegal products or services as defined in paragraph 6.
4 - I will include a unsubscribe link in every email I sent
Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. The notice must be crafted in a way that is easy for an ordinary person to recognize, read, and understand. Unsubscription must be activated immediately and from that moment no further emails may be sent to that recipient. Of course, in accordance with the legislation, transactional emails do not necessarily need an unsubscribe link: they are the only acceptable exception. As a reminder, an email is considered as transactional if it is a one-to-one message, being sent in order to confirm or inform the recipient about an action he executed (purchase, password reset, account creation, etc.).
5 - I will include in each email the name and status of the sender
Email must not contain any false or misleading header information. “From,” “To,” “Reply-To,” – including the originating domain name and email address – must be accurate and clearly identify the person or business who initiated the message.
6 - I will not send any illegal or illicit information
Email must not include or display any information or content that contains, promotes, references, or links to illegal, libelous, defamatory, pornographic, sexualy explicit activities or violence against any individual or group and more generally affecting human rights. In addition, it is absolutely forbidden to send emails promoting in any way unlawful or illegal activities such as but not limited to : gambling, sexual, adult orientated information, weapons and any explosives, tobacco or tobacco-related, drugs (illegal or prescription), political; ,hacking, software piracy. Finally email must not contain any information or content otherwise deemed unsuitable to Mailjet or harmful to the reputation of Mailjet or its affiliates, partners, customers and users.