The Pira were an ancient family of winemakers, mentioned in the parish registers since the seventeenth century, who also became winemakers between the late nineteenth and early twentieth centuries. Gigi Pira, legendary exponent of the old school of production, created his wines by blending grapes from his own plots of Cannubi, San Lorenzo and Via Nuova. He argued that, just as cows must graze in the best pastures to produce excellent milk, only the best vineyards should be chosen for wine. But Pira's attachment to tradition did not stop there: he was in fact the last remaining winemaker to
carry out the pressing on foot and the production without the support of any technical means. Since 1980 continuity has been guaranteed by Chiara Boschis and her parents Franco and Ida, already linked to the Pira family by deep friendship and mutual esteem and representing a historic family of Barolo producers from the 18th century, now in its 9th generation. After graduation, Chiara began to follow her passion for wine and for her world full time, becoming one of the first women producers of Barolo from the end of the 1980s. Taking care of this "little big house" has brought a breath of renewal to the cellar and
in production style. Since 2010, in the ownership of the company, Chiara has been joined by her brother Giorgio who shares with her the great passion for work in the vineyard and in the cellar, also with thirty years of experience. The work on the vines, strictly manual, is carried out with extreme care and respect for the environment, following the dictates of organic cultivation, for which the company has been certified since the 2014 harvest. Production is very limited (about 40,000 bottles per year), from grapes of direct production.
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